Digital Work

Overview

Since my time at Mujin, I’d wondered how far automation could realistically go. I finally took the time to investigate — mapping where meaningful business opportunities may exist, grounded in data. This is what I found.

Results

Eight fields. Five categories. One question per card: what kind of human work keeps this running? The gap is widest where labor pressure and physical risk are both very high but automation readiness is still low — construction above all. The opportunities sit not in replacing the work, but around the checks, handoffs, and judgments that keep it running.
field-signals.vercel.app

Overview

Researched, designed, and built an editorial microsite examining how women project presence under extreme public pressure. All five women are winners of major international pageants, and most of the selected moments came from pageant Q&As that I had personally remembered for their lasting impact. The project looks at what made those moments endure — through dignity, wit, conviction, and self-expression.

Results

The moments that endured were not simply about beauty, but about character revealed under pressure: the ability to hold an opinion and say it. That kind of presence has little to do with being liked — and it isn’t simply a gift. It can be trained through attention, practice, and a clear sense of one’s own rights and worth.
presence-signals.vercel.app

Overview

Process

Three layers — positioning map, five-step narrative, business model canvas — every claim traceable to the evidence ledger.

Results

Zarna Garg challenged two assumptions: that decent people are boring, and that a minority voice has to be edgy to stand out. She stepped into the space those assumptions had left open — after 16 years as a stay-at-home mother — and built a distinctive position in strikingly little time, largely by being herself.
comedy-market-signals.vercel.app

Overview

A visual reflection tool that maps one life on a single sheet. Influences are drawn by how much they mattered, how long they lasted, and how hard they hit; alongside them run the events, the moves, and a line of how it felt at the time. Made for anyone looking back — a child recording a parent’s life, or you at your own crossroads.

Results

Live as a browser tool: enter a birth year and country, place events as you recall them, print on five paper sizes. PDF export is still in progress.
storyline-eosin.vercel.app/site

Overview

Designed a UX/UI experience for large-scale business events. User research challenged the initial networking hypothesis, leading to a reframed experience focused on helping attendees navigate complex agendas and discover relevant sessions and people. Developed through research, information architecture, prototyping, user testing, and final UI design.

Results

The networking hypothesis failed in testing, so the product was reframed around navigating the event itself — agenda, sessions, people worth meeting. Iterated through wireframes to a tested MVP.