Yuki Hirayama

Digital Work

Signal Series

A series of research-driven digital studies exploring how people, industries, and cultural signals reveal larger patterns. Each project moves from research and synthesis through information design to a responsive web and mobile experience.

Field Signals

How far can automation go?

Field Signals on laptop and phone

Overview

Researched and mapped labor pressure, physical risk, and automation readiness across eight essential industries, translating the findings into a structured web and mobile experience.

Challenge

Eight industries, four signals each, bilingual — fully static, no backend.
field-signals.vercel.app

Results

Eight industries, five life categories, four signals per card — bilingual, fully static, from first outline to live deployment in two days.
field-signals.vercel.app

Presence Signals

Moments in which a woman changed the frame.

Presence Signals on laptop and phone

Overview

Researched, designed, and built an editorial microsite examining how women project presence under extreme public pressure. All five women are winners of major international pageants — through dignity, wit, conviction, and self-expression.

Five case pages of Presence Signals

Results

Five cases, each read through the same structure — the frame she was given, the frame she made, and why the moment endured. Bilingual; the English originals are never softened.
presence-signals.vercel.app

Comedy Market Signals

After 16 years at home, she took the stage at 44. Why did her clean, family comedy reach so wide? A market analysis.

Comedy Market Signals on laptop and phone

Overview

A research-driven analysis of how Zarna Garg built — and may sustain — a distinctive position in the U.S. comedy market. The study drew on 54 verified evidence points, comparisons with 15 comedians, 6 counterarguments, and 3 academic studies, examining audience fit, cultural differentiation, business structure, risk, and future IP potential.

It also used research on social surrogacy, parasocial relationships, and authenticity to test why her family-centered public persona may resonate so strongly with audiences.

Challenge

Three layers — positioning map, five-step narrative, business model canvas — every claim traceable to the evidence ledger.
comedy-market-signals.vercel.app

Positioning map, key figures and business model canvas

Results

Placed 12 comedians on two axes to show where the gap was, then traced how she filled it — 54 verified evidence points, 15 comparisons, 6 counterarguments, about 51 source links.
comedy-market-signals.vercel.app

Storyline

A life, on one sheet — a tool to see yours from a distance.

Storyline on laptop and phone

Overview

A visual reflection tool that maps one life on a single sheet. Influences are drawn by how much they mattered, how long they lasted, and how hard they hit; alongside them run the events, the moves, and a line of how it felt at the time. Made for anyone looking back — a child recording a parent’s life, or you at your own crossroads.

Results

Live as a browser tool: enter a birth year and country, place events as you recall them, print on five paper sizes. PDF export is still in progress.
storyline-eosin.vercel.app/site

VEN

Can an app fix networking at big events? Research said no — so I rebuilt it.

2017

VEN app on three iPhones

Overview

Designed a UX/UI experience for large-scale business events. User research challenged the initial networking hypothesis, leading to a reframed experience focused on helping attendees navigate complex agendas and discover relevant sessions and people. Developed through research, information architecture, prototyping, user testing, and final UI design.

Results

The networking hypothesis failed in testing, so the product was reframed around navigating the event itself — agenda, sessions, people worth meeting. Iterated through wireframes to a tested MVP.

Selected Works